BrainLeap Technologies - Sales Strategy for Attention-Training Video Games

Six students investigated the parent decision-making process pertaining to the purchase of solutions for children’s attention deficit challenges. For primary research, the students interviewed parents of children with attention issues and the BrainLeap Chief Science Officer to learn about the scientific basis of the Attention Arcade (BrainLeap’s product). The final report included a summary of parent interviews, buyer personas, a customer journey map, and insights on solutioning for BrainLeap’s sales strategy.